Watch the video for a flavour of the Gold Cup shopping village
The Jaeger-LeCoultre Gold Cup Final is the climax of the British Open Polo Championship, the tournament that every polo “patron” wants to win.
The Gold Cup Final Day has been a highlight of the social season since 1956. The day now attracts around 15,,000 people. The crowd is affluent and covers all age groups.
Cowdray Park is in a glorious location in the South Downs just north of Goodwood. The audience comes from Sussex, Surrey and Hampshire as well as London and the rest of the country and overseas.
The Luxury Shopping Village is now an important part of the event, with around 80 companies offering a wide range of goods and services.
When: Sunday 23 July 2017
Where: Cowdray Park Polo Club, Midhurst, West Sussex, GU29 OAQ
Attendance: Up to 18,000
Set up: 7.30am - 9.30am
Opening Times: 10am - 6.30pm
Demographic: Upper/middle socio-economic group. 18-60 years. South of England, London, International and National. “Cash-rich, time-poor.”
Stand prices: From £430 + VAT for a 3m x 3m tented unit or
£595 + VAT for a 6m x 6m space only