Why the Gold CUp
The Jaeger-LeCoultre Gold Cup Final is the climax of the British Open Polo Championship, the tournament that every polo “patron” wants to win.
The Gold Cup Final Day has been a highlight of the social season since 1956. The day now attracts around 15,000 people, making it one of the largest attended UK polo events. The crowd it draws is affluent and covers all age groups.
The Luxury Shopping Village is at the heart of the event, with around 60 companies offering a wide range of goods and services.
When: 22 July 2018
Where: Cowdray Park Polo Club, Midhurst, West Sussex
Attendance: Around 15,000
Set up: 7.30am - 9.30am
Opening Times: 10.30am - 6.30pm
Demographic: Upper/middle socio-economic group. 18-60 years. South of England, London, International and National. “Cash-rich, time-poor.”
Stand prices: From £430 + VAT for a 3m x 3m tented unit or
£595 + VAT for a 6m x 6m space only