This day brings the lead up to the climax of the British Open Polo Championship, with the Jaeger-LeCoultre Gold Cup Semi-Finals.
The Gold Cup Semi Final Day has been a highlight of the polo calendar since 1956. The day now attracts about 5,000 people, a crowd which is affluent and covers all age groups.
Cowdray Park is in a glorious location in the South Downs just north of Goodwood. The main audience comes from Sussex, Surrey and Hampshire as well as London however this is not exclusive and attracts a national and international audience.
The Luxury Shopping Village is now an important part of the event, with around 25 companies offering a wide range of goods and services.
To give you an idea of the event day follow this link to watch our short video on Youtube from the 2016 Gold Cup Semi Finals or watch below.
When: Wednesday 19 July 2017
Where: Cowdray Park Polo Club, Midhurst, West Sussex, GU29 0AQ
Attendance: Up to 5,000
Set up: 7.30am - 9.30am
Opening Times: 10am - 6.30pm
Demographic: Upper/middle socio-economic group. 18-60 years. South of England, London, International and National. “Cash-rich, time-poor.”
Stand prices: From £325 + VAT for a 3m x 3m tented unit or
£420 + VAT for a 6m x 6m space only