Why the Gold Cup
The Gold Cup Semi Final Day has been a highlight of the polo calendar since 1956, the day has formally been sponsored by Veuve Clicquot and Jaeger LeCoultre. The day now attracts about 5,000 people, a crowd which is affluent and covers all age groups.
Cowdray Park is in a glorious location in the South Downs just north of Goodwood. The main audience comes from Sussex, Surrey and Hampshire as well as London however this is not exclusive and attracts a national and international audience.
The Luxury Shopping Village is now an important part of the event, with around 25 companies offering a wide range of goods and services.
When: 18 July 2018
Where: Cowdray Park Polo Club, Midhurst, West Sussex
Attendance: Up to 5,000
Set up: 7.30am - 9.30am
Opening Times: 10am - 6.30pm
Demographic: Upper/middle socio-economic group. 18-60 years. South of England, London, International and National. “Cash-rich, time-poor.”
Stand prices: From £325 + VAT for a 3m x 3m tented unit or
£420 + VAT for a 6m x 6m space only